What Women Want In Franchising

As Bebrite's franchise manager, I have been able to interview a wide range of people from different backgrounds and cultures as well as many Australian husband and wife teams. However, as a woman I have been fascinated, enchanted and humbled by the women who have come into our business and made such a success of it. We give them the proven system but it is those women themselves who make the culture and the essence of Bebrite so significant.

Franchising has become a mature business model in Australia and around the world. Australia has one of the highest incidences of franchise ownership in the world. In many ways this supports the franchise industry growth however, like any business there is an element of risk. When choosing a franchise, strength and longevity in business, are two of the most important aspects. Another vital aspect is the relationship the prospect feels they could develop with the franchisor. Does the franchisor have an interest in developing that relationship with you? Does the franchisor show an interest in you as an individual and what your needs are? Does the franchisor give out information freely? Are there questionable statements, which the franchisor is not specific about? Answering some of these questions could make your choice of a franchise purchase more prudent.

The Bebrite Cleaning franchise system has a large number of women operating very large businesses. They all had different stories of why they wanted to come into a business in the first place and why they wanted to particularly buy a Bebrite franchise. We believe it is because we offer a personalised approach both to the franchisee’s themselves and to the customers as well.

Bebrite franchises offer numerous advantages. One of the most important is that the Franchisee can work at whatever level they wish. Whether this means building a big business and employing many staff, or just working with a small team and keeping hours that suit them.

The following stories provide a small snapshot of some of the women who've built financial freedom on top of a Bebrite franchise. These women have been very successful and provide important insight about why women want to work with a Bebrite franchise.

Louise’s story.
Louise was a mature age university student – she was unable to find work, which fitted in with her study schedule. She wanted to work only particular days and to leave several free to complete her arts degree. She was able to establish a business, which produced around $900 per week for about 3½ days work. A Bebrite franchise helped her develop a regular client base and to work the hours she wanted for the income she required. Louise finally sold the business when she completed her degree, then married and had a child. Her Bebrite franchise gave her the perfect answer to her situation.

Jacqueline’s story.
Lets look at another case study of a woman who has made such a big impact on the Bebrite network. Some years ago a young, vibrant, vivacious woman came for an interview she told me ‘ I have had six jobs in the last six years – I just can’t seem to find a niche for myself – I know I am a hard worker but I just don’t want to work for someone else – I want to work for myself”. From small beginnings this delightful lady took off at a great pace – she quickly grew her client base and then began to employ staff. Pretty soon she was blitzing the market with her energy and vitality. She grew her business to such a level that she was able to split and sell off part of her client base. She became the Bebrite Franchise of the Year 2006. She was able to achieve incomes of between $10,000 - $15,000 per month.

Natalie’s story. 
Being dynamic and determined are just two characteristics, which can make women take up the challenge to run their own business. Those characteristics were a vital part of the next franchisee that deserves a place in our network history. One of her children was handicapped, however this was never mentioned. All we ever heard was the equal achievements attained by both children – they were legends. Her determination and focus lead to her being able to run a very large business and employ staff whilst at the same time administer to the needs of her family. We salute her for her ambition not only for herself but for her children as well.

There are many, many more similar stories highlighting the opportunities, which exist within a franchise system such as Bebrite, for enterprising women.

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